Shopping ads. Grow your business by connecting your products with shoppers across their purchase journey. Learn best practices for campaigns that promote online and local inventory to help boost traffic to your website or local store. Discover how Smart Shopping campaigns can help you maximize conversions and expand your reach.For example, our research shows that when advertisers used the Display Network in combination with Search, the median advertiser has a Display Network cost per action (CPA) that's within approximately 2% of their Search CPA. The Google Display Network also drives nearly 20% of total conversions for the median advertiser.*.According to a study by WordStream, the average cost per click (CPC) across all industries on Google Ads is $2.69. For Facebook Ads, the average cost per click (CPC) also varies based on factors like audience targeting and ad relevance. According to a study by AdEspresso, the average CPC across all industries on Facebook Ads is $1.72.Feb 14, 2024 · Your chosen keywords. Keywords are a crucial part of your Google Ads campaign. But depending on the popularity of the search terms used, the higher your CPC will be. Unsurprisingly, based on CPC for the industry, the keyword ‘Insurance’ is one of the most expensive. You’ll be paying an eye-watering $54.91 per click. Paid search ads. When you type something into Google, you’re presented with a list of results on the Search Engine Results Page (SERP). Here, you see both organic results and paid results. Paid search results appear at the top of the SERP, and they feature a little green box with the word "Ad." To start running Search ads and drive traffic to ...In light of these challenges, we’re advancing our plans to make it free for merchants to sell on Google. Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. With hundreds of millions of shopping ...Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, ... Ads runs an auction in real time determines which search ads are displayed on the search results page as well as the ad's position. The cost of a Google Ads campaign therefore depends on a variety of factors, ...The Google Digital Marketing & E-commerce Certificate costs $49 per month on Coursera after an initial 7-day free trial period. All Google Career Certificates are completely self-paced. At about 10 hours of study per week, many learners complete a Google Career Certificate in three to six months.In your Google Ads account, click the Campaigns icon . Click the Campaigns drop-down in the section menu. Click Performance Max campaigns in the campaigns menu at the left. Click Campaigns in the page menu. Locate your campaign and click the bid simulator icon within the "Budget" column.Smart Bidding offers true auction-time optimisation. It sets bids for each individual auction, not just a few times a day. This allows you to tailor bids to each user’s unique search. Food Delivery. Food take away.The average daily budget or the amount that you're willing to spend each day for each ad campaign in your account is called cost. The amount of your budget is entirely up to you, and you can edit. Skip to main content. Google Ads Help ... Google Ads API; 101 of 193. Google Ads promotional code (coupon) 102 of 193. Google Ads: Definition; 103 of ...Google ads pricing varies depending on several factors. The average google ads cost for a Google Ads campaign in 2023 is estimated to range between $1-$2 per click, depending on the industry and other factors mentioned above. Advertisers need to track their ad prices regularly to ensure that they are getting the most out of their …Average mobile app CPI – $0.93 (APAC), $1.03 (EMEA), $0.34 (Latin America), $5.28 (North America) iOS app CPI Globally – $3.6. Android app CPI Globally (Google Play market) – $1.22. iOS Games CPI – $4.3. Android Games CPI – $1.15. Facebook Ads CPI (2019) – $1.04. Before diving into the specifics, it will certainly make …Average cost per action can vary widely depending on your business model and industry, but across all industries, our clients running search ads on Google see an average CPA of about $45. You can see average cost per action for 20 common industries in the graphic below. Check our Online Advertising Benchmarks Page to get our most recent Google ...Google Ads rewards businesses with high-quality ad campaigns with low click-through costs and stronger ad placements. While the average cost per click (CPC) on Google Ads ranges from $1 to $2 , it depends on your location, industry, and keywords.The cost of each click depends on many factors, including: How much competing advertisers in your area are spending. How relevant your ad is to a person's Google …The average small business using Google Ads spends between $5,000 and $12,000 per month on their Google paid search campaigns. That's $60,000 to $150,000 per year. This cost can often include the cost for Google Ads, in addition to agency performance fees, should a business choose to engage with a PPC agency. I am asked …Set up a video campaign and measure results. Find the people you want to reach, choose ad formats that fit your goals, and decide on a budget. Use our free measurement tools to help you understand what’s working and what to adjust for even better results. Get started.The average Google Ads cost per click in the U.S. is $1.99 USD, the highest in the world. You can see the dramatic difference even across North American countries: Source: Statista. In Europe, the United Kingdom and Switzerland take the top with $1.22 and $1.13 USD respectively.With YouTube Premium, enjoy ad-free access, downloads, and background play on YouTube and YouTube Music.PPC ads let you reach customers more immediately and customize your campaign on the fly. If your goal is to drive traffic to your site in the short term, you might choose to focus on PPC ads. If you want to enhance your business’s online presence in the long run, SEO is the answer. Alternatively, invest your time and energy in both SEO and ...YouTube ads. Reach potential customers where they’re watching and grow your business. Get started now – and start getting results. Discover Performance Max, a goal-based, AI-powered campaign type that allows advertisers to access Ads channels and inventory from a single campaign.Improve your SEO & CTR. Will Rice. First published February 14th, 2024. Last updated February 14th, 2024. Learn how much Google Ads cost in 2024 with pricing examples, …A thorough understanding of TikTok advertising costs is the cornerstone of a sound TikTok marketing strategy, as it informs budget allocation, targeting decisions, and creative development. By being well-informed, we can better manage our resources, tailor our campaigns to align with both financial and strategic objectives, and adjust our ... Connect your site to AdSense. Add one piece of code to your site and Google will take care of the rest, allowing you to grow your business. Contact an AdSense expert for help that's specific to you. Start earning money from your website through ad and content monetization. Learn how to start using AdSense for your website today. Creating a Merchant Center account and showing your products on Google is free of cost. You can add and manage your product listings directly from Merchant Center. When you’re ready, you can ... Here’s a summary of LinkedIn advertising costs: Average Cost per Click (CPC): $5 to $10. Average Cost per 1,000 impressions (CPM): $30.00 to $35.00. Average Cost per Send (CPS): $0.50 to $1. Bear in mind that these are averages; actual costs can fluctuate depending on several factors which we’ll cover later.Your net cost for a given month is the total of the following: All your campaign spend Plus any taxes and fees Minus adjustments and promotional credits Expand any month in your Billing ... Google Ads promotional code (coupon) 102 of 193. Google Ads: Definition; 103 of 193. Google Click Identifier (GCLID): Definition; 104 of 193. Google ...Average cost per action can vary widely depending on your business model and industry, but across all industries, our clients running search ads on Google see an average CPA of about $45. You can see average cost per action for 20 common industries in the graphic below. Check our Online Advertising Benchmarks Page to get our most recent Google ...The average advertising cost on Google's search network can range from $1 (for e-commerce) to $6 (for legal services). For comparison — the average cost with Display Network will be around $0.4. Display ads appear on Google's Display Network directly on websites. Campaigns are normally launched on Google ads (formerly known …For example, our research shows that when advertisers used the Display Network in combination with Search, the median advertiser has a Display Network cost per action (CPA) that's within approximately 2% of their Search CPA. The Google Display Network also drives nearly 20% of total conversions for the median advertiser.*.While there is no minimum budget, very low budgets may limit results. The good thing about Google Ads is that it provides options for budget control and optimization. Google Ads cost in 2023. Amid rising digital advertising costs, Google Ads costs are expected to increase by 20%-30% in 2023, compared with a 5% to 19% rise in the previous year.Cost per install (CPI) means that you pay for each app installation on a user device. For CPI bidding campaigns, you need to set a maximum cost per install bid or "max. ... Google Ads promotional code (coupon) 102 of 193. Google Ads: Definition; 103 of 193. Google Click Identifier (GCLID): Definition; 104 of 193. Google forwarding number;In your Google Ads account, click the Campaigns icon . Click the Campaigns drop-down in the section menu. Click Performance Max campaigns in the campaigns menu at the left. Click Campaigns in the page menu. Locate your campaign and click the bid simulator icon within the "Budget" column.The Google Digital Marketing & E-commerce Certificate costs $49 per month on Coursera after an initial 7-day free trial period. All Google Career Certificates are completely self-paced. At about 10 hours of study per week, many learners complete a Google Career Certificate in three to six months.Your Avg. CPV, cost per conversion, and Avg. CPM will depend on your YouTube Advertising goals, your budget, your location targeting, and the audience you are targeting. For average cost per view, You can expect to spend anywhere from $0.05/view to $0.30/view. For your average cost per 1,000 impressions, you can expect an Avg. CPM …Dec 1, 2023 · Here’s a quick summary of our guide to online advertising costs: The average cost of an advertisement on Google Ads (AdWords) is $2.32 per click on the search network. The average cost per click of an ad on the Display Network is under $0.58. The average cost per action (CPA) in a Google advertising search campaign is $59.18. To earn the Google Ads credit: After the promotional offer is applied to your Google Ads account, your advertising campaigns must accrue costs of at least $400 (excluding any taxes or applicable fees) within 60 days.Google Ads is one of the most effective PPC channels out there. In this guide, we give you the nitty gritty about how to start advertising on Google. ... or cost-per-click, is the amount you pay for each click on your ad. CPM, or cost per mile, is the amount you pay for one thousand ad impressions when your ad is shown to a thousand people. …Select the settings icon at the bottom of the video player, then select 'Subtitles/CC' and choose your language. With Smart campaigns, you pay only for the actual clicks and calls that your ad receives. Your costs may vary from day to day, but you won't be charged more than your maximum monthly budget. Your payment settings show when you pay ...Your Google Ads cost can depend on the country, state, city, and neighborhood where it’s displayed. In general, countries and cities that have higher living expenses also have a higher average cost per click when it comes to Google Ads and PPC marketing as a whole.Paid search ads. When you type something into Google, you’re presented with a list of results on the Search Engine Results Page (SERP). Here, you see both organic results and paid results. Paid search results appear at the top of the SERP, and they feature a little green box with the word "Ad." To start running Search ads and drive traffic to ... Your guide to Google Ads 8 steps to prepare your campaign for success Choose the right campaign type Determine your advertising goals How Google Ads can work for your industry Google Ads specs: ad formats, sizes, and best practices More advertising tools Google Ads basics Google Ads privacy Glossary The average daily budget or the amount that you're willing to spend each day for each ad campaign in your account is called cost. The amount of your budget is entirely up to you, and you can edit. Skip to main content. Google Ads Help ... Google Ads API; 101 of 193. Google Ads promotional code (coupon) 102 of 193. Google Ads: Definition; 103 of ...However, there are some benchmarks that you can reference as a rough guide. For the Google Search network, the average Cost Per Click for all industries usually falls between £0.80 and £1.60. For the Google Display network, the average Cost Per Click for all industries usually falls below £0.80.Smart Bidding offers true auction-time optimisation. It sets bids for each individual auction, not just a few times a day. This allows you to tailor bids to each user’s unique search. Food Delivery. Food take away.75% of businesses are happy with the return on investment (ROI) they receive from YouTube ads. 53% of businesses spend $101 – $1000 per month on YouTube advertising. 48% of businesses allocate 6% – 30% of their overall advertising budget to YouTube ads. 43% of businesses spend $0.11 – $0.40 per view on YouTube ads.Based on the historical performance of your ad campaigns, you know that you have an average $2.50 return on ad spend (ROAS). This means, for every $1 advertising dollar you invest, you make $2.50. If you think that your other marketing campaigns on owned and earned channels can impact 75% of marketing's overall goal, …Nov 24, 2023 · As a dynamic force in the digital marketing arena, Google Ads stands as a pivotal tool for businesses seeking to elevate their online presence. Understanding Google advertising costs is essential for crafting a robust PPC campaign budget that aligns with company objectives. Striking a balance between affordability and visibility, Google Ads ... Explore online advertising costs for various strategies in this guide. ... Most social media platforms have online advertising models that work similarly to Google Ads. The average CPC ranges from $0.38 for Twitter and $0.97 for Facebook to $3.56 for Instagram and $5.26 for LinkedIn.Google Ads Mobile App. Stay connected to your campaigns on the go, monitor your campaigns in real-time, and take quick action to improve performance. Learn more. Get your ads to the right customers with Google's Keyword Planner. Discover how to do keyword research and find the right keywords for your campaign.To earn the Google Ads credit: After the promotional offer is applied to your Google Ads account, your advertising campaigns must accrue costs of at least $400 (excluding any taxes or applicable fees) within 60 days. Create your ad. Add your campaign assets and preview your keywords, images, logos, and videos in different ad formats. Google’s AI will then find the best performing ad combinations to multiply campaign results for your goal. You can learn how cost per click is determined in Google Ads specifically with this infographic. The typical cost per click for a search ads in 2022 is in the range of $2 to $4. As has been the pattern in years past, industries with the highest average cost per click include Attorneys & Legal Services, Dentists & Dental Services, and Home ...Make your data work for you. Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports. See all benefits. Google Analytics allows us to look at our data across platforms — web and app — to understand the full journey of our users. We’ve been able to cut our reporting time by 50%.Understanding Google advertising costs is essential for crafting a robust PPC campaign budget that aligns with company objectives. Striking a balance between affordability and …Instagram cost per one thousand impressions in ranges between $2.50-$3.50 for better-performing campaigns and their respective ad sets. When it comes to CPMs, our findings show that Facebook tends to be higher than Instagram, by nearly 2x but CPCs tend to be lower by nearly half on Facebook compared to Instagram.Feb 25, 2024 · These are the 5 most effective free Google advertising methods: 1. Create a Free Google Business Account. A great way to get free advertising on Google is by creating a Google Business Profile account. Google Business Profile is a free service offered by Google to local businesses. YouTube ads. Reach potential customers where they’re watching and grow your business. Get started now – and start getting results. Reach the right people with Search ads. Create custom campaigns that appear when people search for businesses like yours, and you only pay per click. Jan 9, 2024 · The Content Marketer. Uncover 2024 Google Ads costs: Expect to spend $100-$10,000 monthly, with CPCs ranging from $0.11 to $0.50 and CPAs varying by industry and strategy. However, there are some benchmarks that you can reference as a rough guide. For the Google Search network, the average Cost Per Click for all industries usually falls between £0.80 and £1.60. For the Google Display network, the average Cost Per Click for all industries usually falls below £0.80.The Content Marketer. Uncover 2024 Google Ads costs: Expect to spend $100-$10,000 monthly, with CPCs ranging from $0.11 to $0.50 and CPAs varying by industry and strategy.Jan 2, 2023 · This is called Cost Per Click (CPC) or Pay Per Click (PPC). 💡 Here’s an example: If 500 people see your ad but no one clicks it, you won’t pay anything. If those 500 people do click your ad and each click costs £5, you’ll pay £2,500. If you’re worried about getting more clicks than you can afford, you can manage this by setting ... Google LLC The Google logo used since 2015 Google's headquarters, the Googleplex Formerly Google Inc. (1998–2017) Company type Subsidiary Traded as NASDAQ: GOOGL, GOOG Industry Internet Cloud computing Computer software Computer hardware Artificial intelligence Advertising Founded September 4, 1998 ; 25 years ago (1998-09-04) [a] in …With billions of searches per day on Google, you can use Search ads to make sure potential customers notice your brand, consider your offerings, and take action. Start now.There are two ways to advertise on Google:-On the search engine results page (Google Ads Search).-On a specific website (Google Ads Display). The average cost of a click on Google Ads Search is 2.69 USD. In such a campaign, the average CTR is 3.17% (3 out of 100 people click on the ad) and the conversion rate is 3.75% (4 out of …With YouTube Premium, enjoy ad-free access, downloads, and background play on YouTube and YouTube Music.Cost per click is calculated by dividing the total cost of an ad by the total number of clicks. The CPC formula looks like this: Cost per click = total ad cost / total number of clicks For example, if you spent $100 on a PPC campaign and got 500 clicks, your CPC would be 20 cents. Like this: $100 / 500 = 20 centsIf you’re still questioning whether or not web advertising is worth the investment, take a look at just a few statistics that illustrate its value: 1. The top 3 ranking PPC ads earn 41% of clicks. 2. When consumers are ready to purchase, 65% of them will click on a paid ad. 3.Demand Gen campaigns. Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action. Promote your app across Google's largest properties with App Campaigns. Discover how Ads can help you grow your base and get more mobile app installs.Google LLC The Google logo used since 2015 Google's headquarters, the Googleplex Formerly Google Inc. (1998–2017) Company type Subsidiary Traded as NASDAQ: GOOGL, GOOG Industry Internet Cloud computing Computer software Computer hardware Artificial intelligence Advertising Founded September 4, 1998 ; 25 years ago (1998-09-04) [a] in … The cost of Google Ads varies and depends on several factors. On the Search Network (search results), the average Google AdWords cost per click (CPC) is between $1 and $2. For the Google Display Network (on other websites), the average CPC is under $1. The most expensive keywords in AdWords and Bing Ads cost $50 or more per click. Your net cost for a given month is the total of the following: All your campaign spend Plus any taxes and fees Minus adjustments and promotional credits Expand any month in your Billing ... Google Ads promotional code (coupon) 102 of 193. Google Ads: Definition; 103 of 193. Google Click Identifier (GCLID): Definition; 104 of 193. Google ... Partner with a Google Ads expert to set up your first campaign. We’ll get you up to speed on the latest platform updates. We’ll design a media plan that makes the most of your budget. We’ll help you launch your first campaign with hands-on guidance. Start now. CPC prices: CPCs for search ads cost 97 cents in the third quarter, a 23% year-over-year decrease, according to Measured. Google search CPCs fluctuated wildly depending on the type of advertiser ...Or, more specifically, the location of your audience. Reaching 1,000 Americans with Facebook ads cost about $35 USD in 2021, but only $1 USD to reach 1,000 people in many other countries. Average costs per country range widely, from $3.85 in South Korea to 10 cents in India. Source: Statista.The average Google Ads cost per click in the U.S. is $1.99 USD, the highest in the world. You can see the dramatic difference even across North American countries: Source: Statista. In Europe, the United Kingdom and Switzerland take the top with $1.22 and $1.13 USD respectively.Feb 25, 2024 · These are the 5 most effective free Google advertising methods: 1. Create a Free Google Business Account. A great way to get free advertising on Google is by creating a Google Business Profile account. Google Business Profile is a free service offered by Google to local businesses. AdSense in three steps. 1. You make your ad spaces available. 2. The highest paying ads appear on your site. 3. You get paid. You make your ad spaces available by pasting ad code on your site, and choose where you want the ads to appear. Advertisers bid to show in your ad spaces in a real-time auction.YouTube ads. Reach potential customers where they’re watching and grow your business. Get started now – and start getting results. Reach the right people with Search ads. Create custom campaigns that appear when people search for …The cost per lead coming from Yelp was slightly lower. And for leads, we didn’t count leads as Yelp counts them, but instead as calls and messages. Yelps Ads vs Google Ads Cost Per Lead Comparison. Remember that this niche is highly competitive ($50 per click on Yelp, $200+ per click in Google Ads).Instagram cost per one thousand impressions in ranges between $2.50-$3.50 for better-performing campaigns and their respective ad sets. When it comes to CPMs, our findings show that Facebook tends to be higher than Instagram, by nearly 2x but CPCs tend to be lower by nearly half on Facebook compared to Instagram.Caitlyn Blair. How much does Google cost? The long-standing question for any small business owner. The answer can vary, but it all starts with understanding who your …Before you go, I’ve put the steps to run Google ads into a Tupperware container for you: To recap, here is how to run Google Ads in 13 steps: Switch to expert mode. Pick your campaign type. Set up your campaign. Set your ad schedule. Pick your location and language. Determine your budget. Select your bidding strategy.The average Google Ads cost-per-click (CPC) is between $1 and $2 for search, and less than $1 for display. ( What are Google display ads ?) The most expensive keywords in …
Return on investment (ROI) How much profit you've made from your ads and free product listings compared to how much you've spent on them. To calculate ROI, take the revenue that resulted from your ads and listings, subtract your overall costs, then divide by your overall costs: ROI = (Revenue - Cost of goods sold) / Cost of goods sold.. Free ai software
Jul 27, 2020 · In Q1 2019, the average mobile CPC for a digital ad was $0.42, and a single desktop click cost $0.73. All this data should give you a decent idea of what it might cost you for a single ad. But, when you’re trying to answer the question of how much a Google Ads campaign will cost, it’s not enough to look at averages. Here are some of the potential benefits of local search ads: Get more store visits. Local search ads can mean that you don't miss out on foot traffic near your location. Get calls. Local search ads may include an option for users to call your locations. They use the phone number of the featured business location.CPC prices: CPCs for search ads cost 97 cents in the third quarter, a 23% year-over-year decrease, according to Measured. Google search CPCs fluctuated wildly depending on the type of advertiser ...Google Ads rewards businesses with high-quality ad campaigns with low click-through costs and stronger ad placements. While the average cost per click (CPC) on Google Ads ranges from $1 to $2 , it depends on your location, industry, and keywords.YouTube ads. Reach potential customers where they’re watching and grow your business. Get started now – and start getting results. Discover Performance Max, a goal-based, AI-powered campaign type that allows advertisers to access Ads channels and inventory from a single campaign.The average Google Ads cost per click in the U.S. is $1.99 USD, the highest in the world. You can see the dramatic difference even across North American countries: Source: Statista. In Europe, the United Kingdom and Switzerland take the top with $1.22 and $1.13 USD respectively.PPC ads let you reach customers more immediately and customize your campaign on the fly. If your goal is to drive traffic to your site in the short term, you might choose to focus on PPC ads. If you want to enhance your business’s online presence in the long run, SEO is the answer. Alternatively, invest your time and energy in both SEO and ...Create your ad. Add your campaign assets and preview your keywords, images, logos, and videos in different ad formats. Google’s AI will then find the best performing ad combinations to multiply campaign results for your goal.Or, more specifically, the location of your audience. Reaching 1,000 Americans with Facebook ads cost about $35 USD in 2021, but only $1 USD to reach 1,000 people in many other countries. Average costs per country range widely, from $3.85 in South Korea to 10 cents in India. Source: Statista.Google Partners are agencies, marketing professionals, and online experts who've been certified by Google to manage Google Ads accounts. There are thousands of Google Partners worldwide. You can search for a Partner by name, or search based on your location, advertising budget, or the type of service you want help with.Jan 24, 2024 · Google Ads costs $100 – $10,000 per month with most businesses paying $0.11 – $0.50 per click and $0.51 – $1000 per 1000 impressions on average in 2024. Google Ads pricing can vary depending on various factors, like your industry, campaign targeting, and ad network. This has caused Google Ads’ cost to be influenced by location, with the average CPC varying geographically. In a survey of 97 countries, conducted by Wordstream, it was revealed that the United Arab Emirates had the highest CPC in the world (8% above the US average of $1 to $2).PPC refers to a style of marketing that includes paying for advertisements. CPC, or cost-per-click, refers to the amount of money you spend on a single click on your ad. You set your CPC at the maximum price you’re willing to pay per click on your ad. What you actually pay is determined by the following formula: Connect your site to AdSense. Add one piece of code to your site and Google will take care of the rest, allowing you to grow your business. Contact an AdSense expert for help that's specific to you. Start earning money from your website through ad and content monetization. Learn how to start using AdSense for your website today. In the U.S. and Canada, Coursera charges $49 per month after the initial 7-day free trial period. The Google Digital Marketing & E-commerce Certificate can be completed in less than 6 months at under 10 hours per week of part-time study, so most learners can complete the certificate for less than $300 USD.Cost-per-click (CPC) Cost-per-click (CPC) Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid – or simply "max. CPC" – that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC). For the first 15 days of the month, your spend will be capped by your monthly charging limit of $10 * 30 (number of days in September). After changing your average daily budget to $20, your spend for the rest of the month will be $20 multiplied by the remaining 15 days. For the first 15 days of the month, your spend may be more than half your ... Dec 15, 2023 · Your industry directly impacts your Google Ads costs. Overall, the average CPC in Google Ads across industries is $2.69 for Search and $0.63 for Display. Competitive industries such as finance, insurance, and fitness have a high average cost per click compared to other sectors. Paid search ads. When you type something into Google, you’re presented with a list of results on the Search Engine Results Page (SERP). Here, you see both organic results and paid results. Paid search results appear at the top of the SERP, and they feature a little green box with the word "Ad." To start running Search ads and drive traffic to ...Jul 27, 2020 · In Q1 2019, the average mobile CPC for a digital ad was $0.42, and a single desktop click cost $0.73. All this data should give you a decent idea of what it might cost you for a single ad. But, when you’re trying to answer the question of how much a Google Ads campaign will cost, it’s not enough to look at averages. .